For a DTC Jewelry Brand

We were continuously accounting for 20%-25% of extra revenue through Email for this Brand. So, Let me show you how we did it.
Here is a funnel we used, The Traffic coming from the Social media is redirected to the landing page. After a few seconds, The Sign-up Form is going to pop up that lets customers sign up by providing them with an incentive.
.png)
After that, Our leads go to our Email/SMS Flow where we retarget the people with emails based on their behavior.

A flow that is meant for people who are not our customer
A flow that is for our customers
Providing education/ content flow
Abandonment Cart Flow
Emails were sent to people who abandoned their cart